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Holt-Winters Forecasting Simplified

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Holt-Winters forecasting is a way to model and predict the behavior of a sequence of values over time—a time series. Holt-Winters is one of the most popular forecasting techniques for time series. It’s decades old, but it’s still ubiquitous in many applications, including monitoring, where it’s used for purposes such as anomaly detection and capacity planning. Unfortunately, Holt-Winters forecasting is confusing, so it’s often poorly understood. We want to fix that, so we wrote this post: a visual introduction to Holt-Winters.

A Model Citizen

Holt-Winters is a model of time series behavior. Forecasting always requires a model, and Holt-Winters is a way to model three aspects of the time series: a typical value (average), a slope (trend) over time, and a cyclical repeating pattern (seasonality). Holt-Winters uses exponential smoothing to encode lots of values from the past and use them to predict “typical” values for the present and future. If you’re not familiar with exponential smoothing, we wrote a previous post about it. The three aspects of the time series behavior—value, trend, and seasonality—are expressed as three types of exponential smoothing, so Holt-Winters is called triple exponential smoothing. The model predicts a current or future value by computing the combined effects of these three influences. The model requires several parameters: one for each smoothing (ɑ, β, γ), the length of a season, and the number of periods in a season. Seasonality can be confusing. A season is a fixed length of time that contains the full repetition. You might think your data repeats daily (there’s a peak at 2pm every day), but if the weekend has different behavior (there’s no peak at 2pm on Sunday) then your season is really a week, not a day. Within the season, there are periods, which is the granularity of prediction. If you want to model a value for every hour of every day within a week, your season is 168 hours long and your period is 1 hour. The hardest parts of Holt-Winters forecasting are understanding how the model works, and choosing good parameters. To tackle the first, we’ll do Holt-Winters “by hand.”

Holt-Winter by Hand

The usual way to explain Holt-Winters is by showing a bunch of complicated equations with Greek letters and subscripts. We’ll skip the math and show how it works, which is a lot simpler. We’re going to be working with this time series: Here’s the R code I used to generate that. The pattern is obvious: the plot repeats the values [0, 1, 0, 0, 0].. Can you tell me what the next 5 values are going to be? Of course you can, because I just told you! They are [0, 1, 0, 0, 0]. What would it look like if we made the values relative to the average of those 5 points? The average of (0+1+0+0+0)/5 is 0.2, which we’ll draw on the plot as a horizontal line: Recall that Holt-Winters has a trend component. If we set its parameter to zero, Holt-Winters ignores the trend (slope), so the model simplifies. Now, it’s just a bunch of values relative to the average. In our plot, the values relative to 0.2 are [-0.2, 0.8, -0.2, -0.2, -0.2]. If we did Holt-Winters without trend, that’s the type of model we’d build. Here’s what the HoltWinters function in R gives, with some annotations in blue that I added manually: Forecasting with trend is just an enhancement of this. Instead of using a fixed average as the foundation, you just have to incorporate the slope of the line. Here’s a model that has a trend:

What's The Frequency Kenneth?

You already know that, by definition, the example series repeats itself every five points, i.e. the season is 5 periods. What if you didn’t know what the season is for a time series? How can you figure it out? What are the consequences of being wrong? The right seasonality is crucial to Holt-Winters forecasting. To illustrate this, let’s see what happens when you use a season of 6 periods, one greater than the actual season of 5 periods: The forecast, which is the red line in the chart, becomes less accurate and turns into garbage. To get good results, you need to give the model good parameters. This is the second challenge with Holt-Winters forecasting.

Determining Optimal Parameters

Picking the seasonality is a hard problem. General-purpose forecasting is hard because it has to be ready to use on any dataset, which might have any combination of values, trend, and seasonality. It might not even have some of those components. These are usually unknowns unless you’re manually inspecting the data and customizing the model for it. At VividCortex, we needed forecasting functionality that just works, without any assumptions or knowledge of the data’s characteristics. There are various approaches to this: machine learning, Fourier analysis, and so on. Our solution to this problem is to try lots of different combinations of things, using techniques like Nelder-Mead optimization  to pick the winners. This takes advantage of the fact that computers are fast at simple things, so we formulate the problem simply: can I quantify how good a forecast is, and can I compare forecasts? Then we try different combinations of parameters and see what wins. Let’s quantify how good a forecast is. The last forecast was bad, but how bad? The usual way to quantify the accuracy of a forecast is to calculate the differences between the predicted values and the actual values. The blue arrows in the following chart represent how far off the prediction was from the actual value. To quantify overall accuracy, you can combine these differences into a single value by taking the average or the sum of squared values. The result is a value that is smaller if the forecast is better, and larger if the forecast is worse. This gives you a good way to compare forecast results. Our forecasting code tries lots of combinations (lots!) with different parameters and picks the ones that generate the lowest combined error score. To illustrate this, here are a bunch of forecasts on the same time series, trying out different frequencies.
The one with the right seasonality (5 periods per season) is easy to pick out visually because the differences between the data and the forecast are small. This is a visual example of what our forecasting does through optimization. It also optimizes other parameters, such as the trend.


Holt-Winters forecasting is surprisingly powerful despite its simplicity. It can handle lots of complicated seasonal patterns by simply finding the central value, then adding in the effects of slope and seasonality. The trick is giving it the right parameters. This is a hard problem, but we’ve found that numerical optimization can pick good values quickly. This solution is simple to build and understand, which is valuable for our purposes. If you’re interested in exploring further, here are some other resources:
VividCortex offers free trials; click below to navigate to the sign-up page: https://app.vividcortex.com/sign-up
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